Cross-channel media buying across Google, Meta, LinkedIn, YouTube and programmatic — planned on unit economics, paced daily, and reallocated toward whatever produces qualified pipeline.
Campaign Command Center
LiveSpend
ROAS
CAC
7-day spend curve
Channel split
Trusted by 40+ growing brands across India
Media buying is where strategy meets spend efficiency. Snap Media plans and executes cross-channel campaigns — Google, Meta, LinkedIn, YouTube and programmatic — with one goal: buy the right inventory, at the right price, for the right audience, and pivot fast when the data says so.
Most agencies optimize in silos. We optimize across the portfolio. When Meta frequency creeps, budget moves to Search. When Search CPLs plateau, we layer LinkedIn or YouTube. The dashboard stays honest, the pacing stays tight, and every reallocation is logged.
D2C brands scaling past ₹10L monthly spend, funded startups with aggressive CAC targets, B2B SaaS running multi-channel demand gen, and enterprises that want a leaner media team with senior oversight.
Share your current channels, spend and goals. Our strategy team will review and send 3–5 specific fixes you can apply right away.
Or email directly at sales@snapmedia.co
Reviewed within 48 hours
Six moving parts. One team. No handoffs between vendors.
We don't allocate by habit. Every rupee is assigned to a channel with a projected CAC, CPA target, and a test window. Search, Social, LinkedIn, YouTube, programmatic — all planned as one portfolio, reviewed weekly, reallocated without waiting for a monthly deck.
Target CPA, Target ROAS, Maximize Conversions, or manual bids — matched to what the account actually needs at each stage. Daily pacing keeps spend on plan without overshoot.
Fresh hooks, formats and offers on a weekly cadence — never let creative fatigue burn your CPMs.
Placement exclusion lists, device-level filters, and postback validation to protect every rupee of spend.
Dashboard with CPM, CPC, CTR, CPA, ROAS, frequency and channel split — updated daily.
Every budget shift, every bid change, every creative rotation is documented with a before/after metric. You see exactly what we tested and what won.
Media accounts run by strategists who've managed crores — not handed to interns post-sale.
Clean deduplication and attribution across channels — so budget follows truth, not platform-biased reporting.
We only run channels that match your audience and buying cycle. Here's where each one earns its place.
Search, Shopping, Performance Max, Display and YouTube — for high-intent capture and full-funnel coverage.
Facebook and Instagram for demand generation, creative-led prospecting and retargeting at scale.
B2B lead gen, ABM and pipeline campaigns targeted by job title, seniority and company size.
Open web and app inventory for scale, reach and lower CPMs on awareness-led campaigns.
Video-led awareness and consideration — for brands that need to build demand, not just harvest it.
Taboola, Outbrain and premium publisher placements for native storytelling and lower-CPM scale.
Illustrative split for a mid-market account scaling ₹8–15L monthly. Your mix is modelled from your own unit economics.
These are the metrics that decide where your next rupee goes.
Snap Media · Live Media Dashboard
Rolling 30-day metrics across all channels
CPM
CPC
CTR
CPA
ROAS
Frequency
No black boxes. Every budget shift and bid change is logged.
Full review of historic spend, CPM, CPC, frequency and conversion data across every channel.
Budget allocated across channels based on unit economics — target CAC, ROAS and payback.
Accounts, campaigns, audiences, creative, tracking and bid strategies — structured end-to-end.
Daily pacing, weekly budget shifts, creative rotation, placement pruning — logged and visible.
Winners get more budget. New channels get tested. Cross-channel attribution stays clean.
Six categories where our media playbooks have the strongest track record.
Rebuilt Meta + Google mix, added PMax and YouTube for prospecting, deduplicated attribution.
Layered Meta + Google + programmatic around micro-markets, with form-level qualification.
LinkedIn ABM + bottom-funnel Google, with CRM outcomes imported back for pipeline bidding.
Meta + YouTube for awareness, Google for high-intent, with demo-booking funnels and nurture.
Multi-channel acquisition with approval-based optimization and stringent fraud filters.
Local-intent Search + Meta per city, with call-tracking and appointment-flow optimization.
We optimize the portfolio, not single channels. When Meta frequency creeps, budget moves — immediately.
No end-of-month overshoots. Budget lands where the plan says — every day of the month.
Creative, landing pages, tracking and reporting under one roof — no vendor handoffs.
Placement exclusion lists, device filters and postback validation to protect every rupee.
Live dashboard with CPM, CPC, CTR, CPA, ROAS and frequency — no monthly mystery decks.
Month-to-month after the initial 90-day launch. We keep clients by results, not paperwork.
Platforms, DSPs & tools we work with daily
First team that moved budget between channels without waiting for us to ask. CPA dropped 22% in two months.
Frequency was eating our reach. They fixed it in the first week and CPMs dropped immediately.
LinkedIn + Google mix is now our most reliable pipeline source. Attribution finally makes sense.
They layered YouTube on top of Meta and Google. Enrollments doubled without CAC going up.
Local Search + Meta per city, call tracking, appointment flow — everything now works as one system.
Weekly optimization logs alone are worth the retainer. We see exactly what was tested and what won.
Programmatic added a scale layer we didn't have. Lower CPMs, same brand consistency.
Live dashboard, daily pacing, real numbers. Feels like they're on our own growth team.
Real questions, straight answers — no sales fluff.
Media buying is the process of planning, purchasing and optimizing ad placements across digital channels such as Google, Meta, LinkedIn, YouTube and programmatic networks. The goal is to buy the right inventory, at the right price, for the right audience.
Media planning decides where and when to advertise. Media buying executes that plan, negotiates placements, manages bids, and controls day-to-day pacing across channels.
Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads (Facebook, Instagram), LinkedIn Ads, Microsoft Ads, and programmatic DSPs including DV360 and The Trade Desk. Channel mix depends on your audience and funnel.
We start from unit economics — target CAC, ROAS and payback period — then run a 2–3 channel test phase for 30–45 days. After that, budget shifts toward channels producing the best cost-per-outcome.
CPM and CPC vary heavily by channel and category. Meta CPMs typically range ₹80 to ₹350. Google Search CPCs run ₹8 to ₹120. LinkedIn CPCs are usually ₹60 to ₹250. What matters is whether the resulting CAC is profitable.
Most engagements use a flat retainer plus a tiered percentage of ad spend above a threshold. This keeps our incentives aligned with your spend efficiency, not just volume.
We work with brands spending a minimum of ₹1,50,000 per month across channels. Below that, results are usually too volatile to be conclusive.
Budget pacing and creative rotation happen daily. Structural campaign optimization, audience changes and budget reallocation happen weekly. Strategy reviews happen monthly with full performance logs.
We layer platform-level filters, third-party verification where applicable, placement exclusion lists, IP and device exclusions, and postback validation to block invalid traffic before it consumes budget.
Yes. Static, UGC and motion creative is produced in-house, plus landing page builds and CRO support. Media buying without creative iteration is half a system.
Every client gets a live dashboard with spend, CPM, CPC, CTR, CPA, ROAS, frequency and channel breakdown. Plus a weekly optimization log and a monthly strategy review.
Yes. We regularly embed with in-house teams — handling day-to-day media buying and pacing while your team owns brand strategy, creative direction and reporting cadence. Clear RACI and shared dashboards make this seamless.
Three months is our recommended minimum — enough to launch, gather statistically valid data and stabilize CPL or ROAS. After that, month-to-month with no lock-in.
Send us your current channels, spend and targets — we'll review pacing, bid strategy, placement quality and attribution, and share 3–5 specific fixes you can apply right away.
